Victor has made a significant impact in the badminton world, especially in 2023 and 2024, with its strong presence in major international tournaments. Their use of advanced technology and high-quality gear has set new standards, helping the brand become a global leader. Victor's innovation and outstanding performance have earned them the trust and respect of players and fans alike, marking a turning point in their journey.
Founded in 1968 by Mr. Den Li Chen in Taipei, Taiwan, Victor started small but quickly grew into a renowned name in badminton. Known for blending innovation with top-tier craftsmanship, the brand creates equipment that enhances player performance. From lightweight rackets to durable strings, Victor’s dedication to quality has made it a trusted choice for players at all levels, solidifying its position as a leader in the sport.
In 2024, Victor made a big move by opening its first store in South India. This was a key moment for the brand, showing its commitment to reaching new places and connecting with badminton fans in India. The new store is located near BSR Mall in Thoraipakkam, Chennai, and is a special place for badminton lovers in the area. The grand opening was more than just cutting a ribbon – it was a celebration of the sport, local traditions, and the growing love for badminton in India. The event honoured both the game and its community with excitement and cultural pride.
The grand opening event was an extraordinary spectacle, marked by a traditional South Indian “Chenda Melam” performance. Chenda Melam is a traditional percussion ensemble that brings rhythm, energy, and vibrancy to any event. Its inclusion at the grand opening added a cultural touch, blending the spirit of Victor’s international presence with the richness of South Indian heritage. The rhythmic beats of the percussion instruments created a lively and joyous atmosphere, welcoming guests and dignitaries to the event. It sets the tone for what would be an unforgettable celebration of Victor’s foray into the Indian market.
The opening was graced by India’s most celebrated badminton stars, Prannoy H.S. and Ashwini Ponnappa, both of whom have had remarkable careers on the international stage. Their participation in the ribbon-cutting ceremony added a layer of prestige and excitement to the event. As they officially inaugurated the new Victor store, it symbolised the union of top-tier athletes with a brand that champions innovation and performance. Their presence resonated with the badminton community, drawing fans and aspiring players alike to witness this significant moment.
The event also brought together several distinguished figures who have contributed significantly to the world of sports. Among them was Dr. Ashok Sigamani, President of the Tamil Nadu Cricket Association (TNCA), whose presence highlighted the growing convergence of different sports communities in India. Mr. V. E. Arunachalam, Secretary of the Tamil Nadu Badminton Association (TNBA), also attended, representing the badminton community's enthusiastic support for Victor's expansion into South India. From Victor’s leadership team, Mr. Ben Hsiung, General Manager of Victor India, underscored the company’s commitment to fostering growth in the Indian market. Mr. Richard C.L. Chen, Director General of the Taipei Economic and Cultural Centre in Chennai, showcased the deep cultural and business ties between Taiwan and India. Mr. Ian Lee, Manager of TAITRA, Mr. Gaurav Goyal, Director of Cappella Sports, and Mr. Geoffray Devaraya Jesudhason, Managing Director of Cappella Sports were also present, adding further prestige to the occasion and reflecting the collaborative efforts to promote Victor in India.
The grand opening didn’t end with just the ribbon-cutting and traditional ceremonies. Following the formal proceedings, a press meet was held, focusing on crucial topics such as the development of badminton in India, and about their future plans in badminton. The discussions were insightful and reflected Victor’s dedication to advancing the sport both locally and globally. Experts and players exchanged ideas about how India could further elevate its presence in international badminton arenas, and Victor’s role in supporting this development was clearly emphasised.
In addition to the press meet, the ceremonial lighting of the lamp added an auspicious and spiritual touch to the event. Lighting a lamp is a traditional Indian practice symbolising the dispelling of darkness and the ushering in of light, knowledge, and new beginnings. This act marked a bright future for Victor in India, with the hope that their new store would not only be a commercial success but also play a role in enriching the country’s badminton culture.
There were exciting launch day offers on all Victor badminton gear, and as a token of gratitude, special goodies like mugs and keychains were given to customers. To make the day even more memorable, badminton legends Prannoy H.S. and Ashwini Ponnappa signed the mugs, which were then handed out to lucky fans! The event included fan interaction sessions, allowing genuine exchanges between players and their fans. From insightful Q&A sessions to autographs and photo opportunities, every moment created unforgettable memories. The connection between fans and their idols made the day truly special and rewarding for all!
To continue the celebration, Victor organised several activities at Racketry Academy, a prominent badminton training centre. These activities, included friendly conversations between Prannoy and young badminton players, showcased the talent and enthusiasm of budding talents. The sessions provided young players with the chance to ask questions to an international badminton star, offering inspiration and motivation for their future careers. The event also had more opportunities for autographs and photos, further creating a personal connection between the player and their fans.
For customers and badminton enthusiasts, the opening of the Victor store bought more than just festivities. As a special treat, Victor is offering significant discounts on a wide range of badminton gear. This includes the highly anticipated Marvel series collection, which has generated a lot of excitement among both badminton fans and Marvel enthusiasts. The Marvel series features badminton gear inspired by iconic characters like Spider-Man, Iron Man, and Captain America, combining high-performance technology with eye-catching designs. These exclusive items are a must-have for anyone looking to improve their game while embracing their favourite superheroes.
Victor’s new store at Thoraipakkam is an absolute win for badminton lovers. With its wide array of products, from advanced rackets to specialised shoes, the store offers everything a player needs to perform at their best. Our knowledgeable staff are all set to assist customers in finding the perfect gear, ensuring a top-notch shopping experience. For players seeking the latest technology in badminton equipment, the new Victor store is the ideal destination.
Here are the details for those planning to visit the new showroom:
Victor Showroom
S-1, 200 Feet Road (Radial),
Thoraipakkam, Tamil Nadu 600097 (Near BSR MALL)
Map: Get Direction
Contact Number: +91 78459 26545
The launch of Victor’s first store in South India is a big deal for badminton fans in the city. With a mix of tradition, new ideas, and love for the sport, Victor is ready to keep making an impact in badminton, both in India and worldwide. The new store at Thoraipakkam, OMR shows Victor’s dedication to providing top-quality badminton gear and building a stronger connection with the growing badminton community in India. Stay tuned as Victor prepares to launch 3 to 4 more stores across South India, further expanding its presence and connecting with the badminton community!